The number of plus size individuals on television, magazines, and media have increased over the years. However in many of those cases, they are advertising plus size attire, “love your body” campaigns, or being portrayed using negative stereotypes. I wondered if us big girls were anywhere outside of the obvious. I asked my Facebook friends, and only two advertisements were mentioned; one for feminine products and one for a household cleaning product. This is a decent start, but it’s not enough.
I’m always invited to different events. A party over here, a trip over there…and every ad for those events features slim women. We say sex sells, but apparently someone forgot us larger folks are sexy too and can sell the hell out of an event like our slimmer counterparts. In one ad, there was a statement for the men to look at the women who have attended the event in previous years. The women displayed did not look like me, and I was really bothered by this. Why? Because one, the ad was not a fair representation of those that attend and two, it sends the message that plus sized individuals are unattractive and not fun to be around. As a matter of fact, I attend that event on a regular basis.
I’m sick and tired of hearing about what society thinks is beautiful. We are now gracing the pages of Sports Illustrated and various fashion magazines and sales have not decreased. Yet, we are only best served in roles normally portrayed by larger people?!?!? To the promoters out there: you are doing your audience a disservice. Now I’m not saying let plus size take over the ads; just include us. And when I say include, don’t make us an afterthought or put us in the back or hide us behind something. I truly believe a more accurate representation will assist in increasing attendance numbers, and possibly breaking records.
I’ll be damned if I get pigeonholed; myself and others like me have too much to offer. It’s time to get with the program.
-The Curvy Doc